Author: Diego Almeida

The cryptocurrency industry has always found creative ways to turn almost anything into a tradable asset. First came tokens. Then came NFTs, yield protocols, governance tokens, and even digital representations of real-world assets. Now, a new trend is beginning to gain momentum: the direct monetization of human attention. The idea may seem abstract at first, but it is becoming increasingly tangible. Platforms connected to the worlds of memecoins and social media are creating mechanisms that reward users not only for investing capital, but also for generating visibility, engagement, and reach. In other words, attention is evolving from a resource contested…

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