Dallas-based asset management firm Strive, Inc. (Nasdaq: ASST) disclosed a $50 million Bitcoin purchase on Monday, June 22, 2026. The acquisition of 759 BTC, executed at an average price of $65,850 per coin, was detailed in a Form 8-K filed with the U.S. Securities and Exchange Commission (SEC). This transaction, overseen by CEO Matthew Cole and CFO Ben Pham, reinforces the company’s commitment to a debt-free treasury strategy.
The move significantly strengthens Strive’s position among corporate digital asset holders, bringing its total holdings to 19,864 BTC. With Bitcoin currently trading near $64,200, the firm’s total cache is valued at approximately $1.27 billion. This purchase reflects a high-conviction stance, as the company held 19,105 BTC as recently as June 12.
Strive outpaces major players in corporate Bitcoin accumulation
Strive’s recent 759 BTC purchase last week outpaced the 520 BTC acquired by Strategy (MSTR) during a similar window. While Strategy remains the global leader with 847,303 BTC, Strive now ranks as the seventh-largest corporate Bitcoin holder worldwide. This path has seen the firm surpass the holdings of SpaceX, placing it just below Bullish on the global treasury leaderboard.
This aggressive activity follows a pattern of large-scale buys earlier this month. In early June 2026, Strive deployed approximately $185 million to acquire approximately 2,500 coins in a single week. Such growth highlights a clear strategy to outperform Bitcoin long-term by increasing the amount of Bitcoin per share for its investors through dedicated capital allocation.
The firm enters this top tier following a transformation that began in earnest earlier this year. In January 2026, Strive merged with Semler Scientific, bringing 5,048 BTC onto its balance sheet. By early May 2026, the company had already crossed the 15,000 BTC threshold. This momentum occurs as recent rejections at key resistance levels have kept many institutional buyers cautious.
Preferred stock program powers debt-free Bitcoin strategy
Unlike some public companies that utilize convertible debt, Strive funds its acquisitions through equity offerings and preferred stock. The primary engine behind this accumulation is the Variable Rate Series A Perpetual Preferred Stock program, known as SATA. During the purchase period between June 15 and June 21, Strive’s Class A common shares increased by approximately 1.89 million.
The company is also adjusting how it rewards investors participating in this model. Strive has transitioned its 13% APR monthly dividend schedule for SATA shares to a dividend paid every business day as of June 16, 2026. This shift increases the payout frequency from 12 times a year to approximately 250, providing daily liquidity to shareholders while the firm expands its core reserve.
Strive views Bitcoin as the most resilient and transparent reserve asset available to corporations. Management uses the cryptocurrency as a natural benchmark for capital discipline. By maintaining a high Altman Z-Score of 24.17, the company signals strong financial stability despite the volatility associated with its digital asset treasury.
Institutional growth and the fight against ESG mandates
Strive’s asset management arm currently oversees more than $2 billion in assets under management. This includes a diverse suite of 13 exchange-traded funds (ETFs) and collective investment trusts. The firm’s leadership is actively using its platform to engage other corporate leaders, encouraging them to adopt Bitcoin on their balance sheets as a hedge against currency debasement.
This push for adoption is part of a broader ideological stance for the Dallas firm. Strive has frequently challenged ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) mandates in corporate boardrooms. It frames Bitcoin as a neutral and secure alternative for long-term capital preservation, particularly as macro warning signs emerge across traditional financial markets.
While Strive’s average acquisition cost across its full treasury remains above current market prices, the firm has seen a 1-year stock gain of 85.30%. This suggests that investors are increasingly receptive to a model that treats Bitcoin as a central performance benchmark. As the “public treasury race” intensifies, Strive’s debt-free approach offers a distinct alternative to the more traditional debt-fueled strategies seen elsewhere in the sector.