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Home»News»Robinhood Prediction Markets Get a New Engine as Crypto.com Deal Rewires the Business
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Robinhood Prediction Markets Get a New Engine as Crypto.com Deal Rewires the Business

Carlos RodrigoBy Carlos RodrigoSeptember 8, 20263 Mins Read
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Robinhood prediction markets are moving deeper into the machinery that makes event trading possible. The trading app said Tuesday it will take minority stakes in both Crypto.com and OG.com, the prediction markets platform launched by Crypto.com and later spun out as a separate company.

The deal is less about adding another name to Robinhood’s growing crypto roster than about controlling what happens behind the screen. OG.com will provide the exchange and clearing infrastructure that Robinhood needs to process prediction-market trades from its U.S. customers.

Prediction markets allow users to trade contracts tied to real-world outcomes, from Federal Reserve decisions and elections to sports results. Rather than placing a conventional wager, users buy and sell contracts based on whether an event will happen.

Polymarket has become one of the best-known names in the category, while Kalshi and Myriad are also competing for attention. Robinhood has pushed aggressively into the format, turning prediction markets into one of its fastest-growing businesses.

Robinhood prediction markets are getting the plumbing underneath

Under the new arrangement, OG.com will handle the exchange and clearing side of Robinhood’s prediction-market activity. In practical terms, Robinhood brings the customers and trading volume, while OG.com processes and settles the contracts after trades are placed.

The transactions will run through OG.com’s exchange, which is regulated by the Commodity Futures Trading Commission, or CFTC, the U.S. federal agency responsible for overseeing this class of contracts.

The rollout is scheduled to begin in phases on September 8 for eligible customers in the United States. The companies described the agreement as OG.com’s largest business-to-business partnership by trading volume.

There is also a financial connection between the two companies. Robinhood is taking minority equity positions in both Crypto.com and OG.com, with the stakes priced on the same terms as an investment made by Citadel Securities in July.

That investment gave Crypto.com its first institutional funding round and valued the exchange at $20 billion. The separately capitalized OG.com, meanwhile, is valued at $5 billion.

For Robinhood, the arrangement creates a closer relationship with the infrastructure supporting a business it is rapidly expanding. For Crypto.com, it puts OG.com directly into the flow of retail trading from one of the biggest consumer-facing financial apps in the U.S.

The ambitions extend beyond election contracts and sports. Both companies have already pointed to equity-linked perpetual futures as the next stage, although those products would still require regulatory approval.

For now, the important shift is happening beneath the interface: Robinhood prediction markets are becoming less of a standalone feature and more of a business with its own dedicated trading infrastructure.

Kris Marszalek, Crypto.com’s founder and CEO, said the company wants OG.com to become “the most liquid venue globally for innovative derivative instruments.”

That may be the bigger story here. Prediction markets are increasingly becoming part of the mainstream trading interface, and the competition is no longer just about who can attract users. It is also about who controls the systems that execute, clear and settle the trades once those users arrive.

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